Sales

Day 2: During — Work the Room & Capture Leads

Open house engagement strategies and qualifying visitors.

Open house engagement strategies and qualifying visitors.

KEY TOPICS
• Don't sit — host. Stay on feet, minimize phone
• Position yourself near entrance
• 60-90 seconds before re-engaging after greeting
• Priority #1: sell YOU, not the house
• Sign-in sheet is most important part
• Three qualifying questions in first 5 minutes
• Article 16 compliance: find out if they have a realtor
• Serious buyer signals: HOA/tax/insurance questions
• Neighbors are best friends or worst enemies
• SW Florida seasonal buyer patterns
• Safety: sellers remove prescription drugs, jewelry, personal items

This content is provided for educational purposes. Compliance, contract, and license-law information reflects the instructor's knowledge at the time of recording and may not reflect current law. Always verify with your own broker or legal counsel before acting.