Sales

Day 3: After — The Follow-Up System That Converts

Post-open house follow-up and buyer broker agreements.

Post-open house follow-up and buyer broker agreements.

KEY TOPICS
• 8 out of 10 realtors fail because they don't follow up
• Enter contacts into CRM same day, no exceptions
• Text/email within hours — same day, not Monday
• Two specific time options for appointments
• Lead categories: HOT, WARM, COLD
• Hot lead cadence: Day 1 call, Day 2 listings, Day 5 follow up
• Buyer broker agreement required before private showings
• Commission math and negotiability disclosure
• Thoughtful offer numbers (947 not 950)
• 30-day action plan: categorize, follow up, close

This content is provided for educational purposes. Compliance, contract, and license-law information reflects the instructor's knowledge at the time of recording and may not reflect current law. Always verify with your own broker or legal counsel before acting.