Sales Skills
Open House Mastery — Day 1: Before (Setup, Promotion & Prep)
Training session focused on open house lead generation strategies and upcoming platform improvements with consistency emphasis. New Platform and UI Training The company is replacing existing tools with a new platform featuring 3 accessibility options: simple, advanced, and customized, provided to all users at no co…
Training session focused on open house lead generation strategies and upcoming platform improvements with consistency emphasis. New Platform and UI Training The company is replacing existing tools with a new platform featuring 3 accessibility options: simple, advanced, and customized, provided to all users at no cost. Training initiatives, including a dedicated Waterfront University training library and the first certification class, will begin in May. Open House Lead Generation Open houses were identified as a primary form of lead generation, and the week's training was divided into 3 parts: preparation, actions during, and follow-up after. Agents should prioritize competitively priced listings and utilize the MLS to target realtors who have recently sold properties nearby. Open House Promotion and Safety Effective promotion requires marking the open house in the MLS 5 to 7 days in advance and using all available promotional channels. Agents must adhere to company policy prohibiting holding open houses for other brokerages due to significant legal and liability risks.
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