Sales Skills
Sphere of Influence: Touch Campaigns and Stay-in-Touch Systems
Training reviewed Sphere of Influence contact strategy with 5 categorization circles for database management via daily 10-10-5 outreach. SOI Follow-up Importance The sphere of influence is the number 1 resource for agents, with leads 7 to 12 times more likely to convert than purchased leads. Categorizing contacts i…
Training reviewed Sphere of Influence contact strategy with 5 categorization circles for database management via daily 10-10-5 outreach. SOI Follow-up Importance The sphere of influence is the number 1 resource for agents, with leads 7 to 12 times more likely to convert than purchased leads. Categorizing contacts into a CRM or spreadsheet is necessary for effective follow-up and management. Categorizing SOI and Cadence Contacts should be organized into 5 circles, with the inner circle receiving contact at least once a month via call, text, or note. Outer circles, like the active network, require contact every 6 weeks, and community connections need quarterly follow-up. Daily Contact Strategy and AI The daily 10-10-5 method is recommended for maintaining consistent contact, requiring 90 minutes for 10 calls, 10 texts, and 5 handwritten notes. Agents were strongly encouraged to leverage AI tools for logistics, like generating personalized market updates and content.
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