Brand to Attract Buyers

April 16, 202630m

Quick Read · 20 sec

Online visibility and AI tools for buyer lead generation.

Lesson Recording

Notes

Online visibility and AI tools for buyer lead generation.

KEY TOPICS
• 97% of buyers start their home search online
• Must use broker's address, not home address, for Google Business Profile
• Update Zillow and Realtor.com profiles with professional headshots
• 73% of relocating people select a licensee based on online profile
• Complete bios required on all platforms
• Advanced AI tool integration for lead generation
• Profile optimization strategies for attracting customers

This content is provided for educational purposes. Compliance, contract, and license-law information reflects the instructor's knowledge at the time of recording and may not reflect current law. Always verify with your own broker or legal counsel before acting.