Marketing

Foundation — You Are the Brand

• 20,199 MLS subscribers in SW Florida — you must differentiate

$10 Million Production Series launch.

KEY TOPICS
• 20,199 MLS subscribers in SW Florida — you must differentiate
• Full-time = 5 days minimum, actively marketing
• 1,500+ regularly producing licensees in Collier County
• 90% of people start their search online
• 3-second rule: split-second decisions on your presence
• What comes up when you Google yourself? That's your brand
• Updated headshots critical for consistency

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