General Training
How to Conduct an Open House (Dana)
Training session covered open house preparation and sensory branding and digital lead capture implementation for success. Preparation and sensory environment Realtors should begin event preparations 7 days prior and utilize sensory enhancements like music and pleasant scents to invite visitors. Consistent open house…
Training session covered open house preparation and sensory branding and digital lead capture implementation for success. Preparation and sensory environment Realtors should begin event preparations 7 days prior and utilize sensory enhancements like music and pleasant scents to invite visitors. Consistent open houses serve as a fundamental strategy for building long-term customer relationships. Professional interaction and security Maintain professional boundaries and safety while greeting visitors with firm handshakes and open-ended questions. Always inform guests about security cameras and emphasize that owners may monitor interior conversations. Digital tools and follow-up Implement the Curb Hero program to improve lead data accuracy and automate immediate follow-up messaging. Consistent follow-up across 5 to 8 touch points is critical for converting visitors.
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