Sales Skills
Open House Mastery — Day 3: After (The Follow-Up System That Converts)
Training session covered critical post-open house follow-up procedures and the mandatory adoption of buyer broker agreements. Open House Follow-up Essentials Follow-up is crucial for converting leads into business, as 8 out of 10 realtors fail due to neglecting this step. Agents must prioritize immediate follow-up …
Training session covered critical post-open house follow-up procedures and the mandatory adoption of buyer broker agreements. Open House Follow-up Essentials Follow-up is crucial for converting leads into business, as 8 out of 10 realtors fail due to neglecting this step. Agents must prioritize immediate follow-up with hot leads and maintain consistent communication with warm leads for future opportunities. NAR Settlement and Broker Agreements The NAR settlement mandates that all agents secure an executed buyer broker agreement before showing a property to protect the agent and ensure transparency regarding commissions. This agreement formalizes the transaction broker relationship, confirms the negotiable commission, and requires the agent to obtain the broker’s signature within 24 hours. Commission Negotiation and Ethics Agents can use market data to assist buyers with offer strategies and negotiations, prioritizing the client’s interest over higher commission to maintain a strong reputation. If the seller’s commission is less than the agreed-upon amount, the buyer is required to pay the difference at closing.
This content is provided for educational purposes. Compliance, contract, and license-law information reflects the instructor's knowledge at the time of recording and may not reflect current law. Always verify with your own broker or legal counsel before acting.