Marketing

Branding Pillars & Digital Footprint

Deep dive into the 4 pillars of personal branding.

Deep dive into the 4 pillars of personal branding.

KEY TOPICS
• 4 branding pillars: visual identity, digital footprint, sphere of influence, 5-star service
• Google Business Profile setup with licensed business name
• Digital footprint assessment: search your name + location
• Poor search results = broken brand
• Effective competition in SW Florida MLS is small
• Takes 3 seconds for initial decision about a realtor
• Exercise: Google yourself and audit what comes up

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