Sales Skills
Lunch & Learn: Christi & Pete Moran
Initial rent schedule concerns led to a new media partnership with Goldside Media and a detailed market update with seller financing analysis. Property Financing and Rent Schedule A concern was raised that the long-term rent schedule was too low to support the client's 20% down payment, prompting the ordering of a s…
Initial rent schedule concerns led to a new media partnership with Goldside Media and a detailed market update with seller financing analysis. Property Financing and Rent Schedule A concern was raised that the long-term rent schedule was too low to support the client's 20% down payment, prompting the ordering of a short-term rent schedule. The same person preparing the new rent schedule will also perform the appraisal to determine if a 25% down payment is necessary. Goldside Media Partnership Details Goldside Media (GFide) was introduced as the new partner for high-quality photography and agent branding, offering every agent a $200 system credit and a 10% discount using the promo code 'waterfront'. GFide also introduced a new "pay at close" feature that allows agents to defer media costs until the transaction closes. Market Update and Seller Financing The analysis showed the first-time home buyer pool is shrinking, with the median age increasing to 40, contributing to the current inventory shortage due to the lock-in effect of low rates. Seller financing options were reviewed, with the mortgage deed being the most secure for buyers, and the critical point made that seller financing cannot be combined with institutional traditional mortgages.
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