Sales

Day 1: Before — Setup, Promotion & Prep

Training session focused on open house lead generation strategies.

Training session focused on open house lead generation strategies.

KEY TOPICS
• New platform replacing AppFiles, Loop, Form Simplicity with 3 tiers
• Waterfront University training library announced
• Open houses as primary free lead generation
• Schedule finalized by Wednesday, 5-7 days advance MLS posting
• Why most open houses fail: no prep, remote location, poor timing
• Promotion: EDDM, Facebook Live, database emails, flyers, MLS targeting
• Company policy: cannot hold open houses for other brokerages
• Naples seasonality: Jan-Mar snowbirds through Nov-Dec prep
• Property selection: waterfront, gated communities, corner lots
• Materials: customer financial report, comparable flyers, sign-in sheets
• Arrive at least 1 hour early
• Fair housing: never answer school/demographic/crime questions directly

This content is provided for educational purposes. Compliance, contract, and license-law information reflects the instructor's knowledge at the time of recording and may not reflect current law. Always verify with your own broker or legal counsel before acting.